As you’re looking to connect with prospects, prospects are also searching for you. The challenge here is that they cannot Find or Trust you. If you had solutions to people’s problems, why should you be the one running after them? People who need help, seek people with solutions. This is what’s called Attraction Marketing. One reason why businesses fail is that they get regular rejections from customers/prospects. You were chasing them – so what do you expect.
But there’s a saying that “If the mountain does not come to Muhammad, then Muhammad must go to the mountain.” Let’s assume Muhammad is the business (you) and mountain is the prospects. There are Free and Paid activities you can do to make them run after you. Those activities are indirect ways of going after them without much stress. The rejection is minimal, your value increases, and you can connect more people, etc.
One funny thing in network marketing business is “no customers/prospects, no business” Simple! This does not apply to the MLM industry alone, but any business you can ever think of. For many people, especially in developing countries, the challenge is building a brand, marketing, and advertising.
So, if you want to learn exciting ways to attract more prospects to either buy or join your business, you will discover some simple strategies here.
Let’s see some strategies to attract quality prospects/customers
1. Start building your brand
I was listening to a radio program in Ibadan, Nigeria, one afternoon. And Oloye Akin Alabi said, “it’s easier for businesses to connect to their customers now.” He said there are hundreds of tools available with social media platforms to utilise. I agree with him because the digital space has given everyone the level playing field to connect. We are now in the connected economy, and it will keep expanding daily. This economy is conducive for many businesses to key into and thrive. What you can start doing is to infuse your brand/business into people’s thinking process. You can do this in such a way that when anyone is seeking products, services, or solutions to challenges in your niche, they will get in touch with you first. For instance, if you are looking to connect with someone to do a profitable network marketing business (AIM Global) with in Nigeria, Temitope Ayodele should come to your mind first.
If you have read, Crush it by Gary Vaynerchuk. He analyzed all the top social media platforms today. So, anyone knows precisely how to grow their brand from scratch. It provides practical ways on how to make the most use of Facebook, Twitter, YouTube, Pinterest, Instagram, Snapchat, and others. Crush it is the leading guide to building your professional and financial success. This is the best time to start putting something valuable on these platforms to attract your customers/prospects. The beginning may look as though nothing is happening, but keep sharing.
2. Have a website for your business
When I joined Alliance in motion global business in Nigeria, I hated how some people run after prospects. But I met some set of people pushing it on the digital space and are big guys. So, I adopted digital strategies for connecting with potential prospects. When you build your website, you can start sharing your thoughts, stories, challenges, pains, and solutions in the blog section. This is one of the ways I come in contact with prospects that connect with me on www.aimglobalinks.com.ng.
The reason you need a website is that it’s your online real estate. Your website is your hub, and it enables you to post content, collect emails, and be independent of platforms like Facebook because of their terms and conditions change.
3. Network with as many people as possible
I have seen network marketers leaving a company to another, and within a short time, they become top leaders. The secret behind people like that is that they’ve created a relationship with as many people as possible before they succeed in business. Making friends and building relationships with people is crucial in MLM. We all know that your network determines your networth.
4. Communicate with good stories
Most people succeeding in the networking industry are good at telling stories. They know how to craft captivating, pain infusing, and problem-solving stories that hook the attention of prospects. Someone like me collects lots of stories to encourage people to join my business.
You can come up with stories of top leaders and successful people in your industries how they moved from zero to hero. This may be the story about your ups and downs, company, products, or compensation plan.
You need to maintain and share all business-related stories with your potential customers. The more stories you share about your business or industry with others, the more business opportunities you will bring to the world and attract more people.
5. Embrace online advertising and marketing
Today, more and more people rely on the Internet for information. People watch on YouTube than on TV. More and more people are reading news and magazines online instead of newspapers. The smart guys in the industry are aware of this shift and now invest more in online advertising.
Now, as more and more people consume on the Internet, it makes sense to focus on them. There are many forms of online advertising, but the most popular one is Google Ads.
Google is the most used and largest search engine in the digital space, and millions of people worldwide rely on it every day for information. With a small budget of as low as $5 to $25, you can attract thousands of potential prospects to purchase products and connect. However, it is essential to know that if you have a website, online advertising will be most effective for your business.
6. Stay relevant
Having a continuous conversation with your prospects can make your brand more personal, rather than looking like a faceless individual. If you want your prospects to trust and love you, interaction with them, and commitment to your brand is essential.
Even if you have an advanced data science-based retention strategy and your prospects understand it well, they will still appreciate your commitment. Give your prospects a platform to talk to others about your brand and provide feedback. Use surveys to ask them. Communicate with them on social media and create fun contests that require interaction.
7. Create a community/platform
You should have a medium where people can be reading and hearing about you constantly. Your community could be:
- Facebook groups
- YouTube channels
- LinkedIn etc
Choose the one that best suite you. For me, it’s Email, WhatsApp, Facebook and Twitter. What you are about? People don’t care about what you do when you don’t say it? See it this way. It’s unlikely you go around people’s houses wanting to know what they do and how you can patronize them. Letting people know what you do and your offer is what will make them come to do business with you. Until you inform the people consistently that’s when they’ll try it out. Give values in form of information, education and entertainment.
People who need help, seek people with solutions. There’s a saying that If the mountain does not come to Muhammad, then Muhammad must go to the mountain. Let’s assume Muhammad is the business and mountain is the people. One funny thing in network marketing business is no customers/prospects, no business Simple! There are Free and Paid activities you can do to make them run after you. Those activities are indirect ways of going after them without much stress. The rejection is minimal, your value increases, and you can connect more people, etc.